Fashion & style
fromwww.theguardian.com
23 hours agoLuxury to high street jeans: can you tell the difference?
Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
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Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
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According to the latest High Street Sales Tracker from BDO, retail sales in discretionary sectors grew by only 1.9% in February compared to the same month last year, highlighting a sluggish recovery in categories such as fashion, homewares, and lifestyle products, which may signal deeper underlying issues.
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Regional performance remained uneven. Asia excluding Japan saw organic sales fall 4%, underperforming the group average as consumer spending in China remained subdued amid ongoing economic headwinds. Despite this, LVMH continued to invest heavily in the region, including the opening of a ship-shaped Louis Vuitton flagship in Shanghai in June 2025 and a new Dior store in Beijing in December, both of which have begun to gain traction.
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Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.