#location-based-targeting

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#out-of-home-advertising #mobile-marketing #movie-promotion #ticket-conversion #cinema-engagement
Film
fromThedrum
3 days ago

S4M drives users to cinemas for Sony's latest release

Sony Pictures' mobile campaign for The Dark Tower reached 2 million Singapore users, achieving 71,000 trailer completions and 24,000 ticket bookings through location-based targeting and seamless booking integration.
Marketing
fromThedrum
3 weeks ago

McDonald's Saver Menu

McDonald's used location-based mobile data and out-of-home advertising targeting to reach regular QSR visitors and increase incremental restaurant visits in a competitive market.
Marketing tech
fromThe Drum
1 month ago

Tubemogul strikes deal to shake-up location-based advertising

Tubemogul integrates Factual's Geopulse tools to enable deterministic, portable location-based targeting for video campaigns with custom geo-fences and audience segments beyond walled gardens.
Marketing
fromwww.thedrum.com
2 months ago

Want to change consumer behavior? Take a fresh look at out-of-home

Out-of-home advertising combined with behavioral science effectively leverages social norms, location-based triggers, and contextual targeting to drive consumer behavior change.
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