#live-sports-rights

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#upfront-advertising #amazon-streaming-ads #ad-targeting-and-measurement #marketer-budget-negotiations
Marketing tech
fromDigiday
22 hours ago

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon is using upfront negotiations to expand live sports and ad tech reach, competing at broadcast level with targeting data to drive measurable conversions.
Television
fromLos Angeles Times
5 months ago

NBCUniversal launches new sports cable network

NBCUniversal is launching a cable NBC Sports Network to carry live sports, expanding distribution beyond Peacock to reach advertisers and pay-TV households.
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