"NBCUniversal is launching a new cable network Monday that will carry live sports events, including some that are currently exclusive to its streaming service Peacock. The company announced Thursday that the new NBC Sports Network will be carried on YouTube TV and parent Comcast's Xfinity service. Deals with other pay-TV providers are expected in the coming months, the company said."
"There is little duplication between Peacock subscribers and the nearly 60 million households still buying a traditional pay-TV package. Sports is also a key reason consumers keep paying for cable and satellite TV. NBCU executives believe the channel will help distributors such as Comcast to retain customers. The new channel will carry Monday night NBA games that were previously exclusive to Peacock."
"During the Winter Olympic Games in February, it will be the home of Gold Zone, the daily whip-around coverage show hosted by Scott Hanson that was offered only on Peacock during the Summer Games in 2024. While the deal has not been officially announced, NBCU is expected to get a package of Major League Baseball games, some of which will be shown on NBCSN."
NBCUniversal is launching a new NBC Sports Network on cable to carry live sports events, including games that were previously exclusive to Peacock. The channel will be available on YouTube TV and Comcast's Xfinity, with additional pay-TV distribution expected in coming months. The move aims to increase advertiser reach beyond Peacock's 41 million subscribers by tapping into nearly 60 million pay-TV households and to help distributors such as Comcast retain customers. Programming will include Monday night NBA games, Gold Zone during the Winter Olympics, expected Major League Baseball packages, WNBA games, college basketball across major conferences, select golf and Premier League soccer, and undercard races at the Kentucky Derby and Kentucky Oaks.
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