I Stopped Looking at Social Media, my Photography Boomed
Like-driven, algorithmic social media degrades photography's quality and control; photographers should abandon platform-dependent marketing for direct, intentional, and quality-focused approaches.
"100 likes is the new 1000": Creators say Instagram likes have fallen off a cliff. Here's why
Instagram 'like' counts dropped dramatically in 2025 due to shifting user behavior and algorithm changes, with viewers often watching stories but not liking feed posts.
The first like on an ad strongly increases both likes and clicks; additional likes mainly increase liking but do not significantly raise click-through rates.