We can now look back on November 28, 2025, as the start of a mass-psychosis event. In an era of neo-puritanical television slop, a fresh, horny breeze swept in from Canada: Heated Rivalry, a six-episode series about two professional hockey rivals turned lovers, Shane Hollander and Ilya Rozanov, stirred something deep in the American psyche. Ordinary taxpaying adult women, many of them my friends, suddenly lost control of their faculties over "the gay hockey show."
There's something different about the "Heated Rivalry" online fandom from what I typically see - something strange brewing in the feeds, something I haven't seen in a long time, or maybe ever. It's easy for a topic to suddenly take over my Instagram Reels or TikTok feeds - those algorithms seem so sensitive that interacting with just a handful of posts on a topic can instantly send you down a rabbit hole.
While fans are waiting for the new episode of Heated Rivalry to drop, some have turned to The Prince's First Love, but for very different reasons. The series - streaming on Reel Short and made for vertical, mobile viewing - went viral on X, after some viewers made joking comparisons to Heated Rivalry. However, instead of ice hockey, the new show focuses on royalty, hence some funny Red, White and Royal Blue comments.
"I really wanted it to be that first moment where they really connected. "There's a little scene right beforehand, which is literally a Grindr conversation, that many of us have all the time, in dialogue form. "So when they eventually got past that and they got deeper, I wanted it to be in this beautiful space, which is why I set it there."