Video games
fromThedrum
22 hours agoWhy Brands Need To Pick Up The Controller And Level Up In The Gaming World
The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
We really believe that creative control should always stay with the game creators, the game development team, and with the AI features that we are experimenting exploring, this is really to support the vision of the team. Ultimately, we want to bring AI that helps broaden the game's reach, deepen engagement and keep players coming back to your games to many more games across the catalog.
Spencer, who got his start at Microsoft as an intern in 1988, served as a manager and executive at Microsoft Game Studios in 2003. In 2014, he took over as Head of Xbox, guiding the company through the aftermath of the troubled, Kinect-bundled launch of the Xbox One. More recently, he helped shepherd the company's 2020 purchase of Bethesda Softworks and its $68.7 billion merger with Activision Blizzard, including the many regulatory battles that followed that latter announcement.
You might not have heard of the Nex Playground, but it's a tiny gaming system built entirely around Kinect-like games. With its camera and computer vision processing, the $249 Nex Playground can track up to four players as effectively as Microsoft's old Xbox motion tracker, according to Engadget's Devindra Hardawar. The hardware is cute and well-designed, there are plenty of games, and it works offline. The only issue is the ongoing subscription needed to access most games.
I despise companies putting 'From the makers of...' when trying to pitch a new game. People make games, not a company. Like Marathon boasting 'From the makers of Halo and Destiny ...' I doubt anyone who worked on Halo is still there. This is the Ship of Thesis [sic] in another form.
Microsoft seems more determined than ever to combine Xbox and Windows - to the point that its next-gen Xbox, codenamed Project Helix, will play PC games too. Today, we learned Helix will go alpha in 2027. But the company isn't waiting for Helix before it points Windows gamers in the Xbox direction. Starting in April, it's bringing its full-screen Xbox mode to every kind of Windows 11 PC, including laptops, desktops, and tablets.