AdExchanger
5 months agoJezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchanger
Jezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events.
Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]