#jezebel

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AdExchanger
5 months ago
Marketing tech

Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchanger

Jezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events.
Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger
5 months ago
Marketing

Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchanger

Jezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events.
Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
AdExchanger
5 months ago
Marketing

Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn | AdExchanger

Jezebel is relaunching with a digital ad strategy focused on private marketplace deals, brand sponsorships, video sponsors, and live events.
Jezebel's reliance on open-exchange programmatic advertising may be problematic due to brand safety concerns and keyword blocklists. [ more ]
www.nytimes.com
6 months ago
Media industry

Jezebel, the Oral History: There Was This Riotous Sense of Fun'

Jezebel was named in 2007 and was meant to raise and open questions about what it is to be a woman with opinions and a strong character.
Jezebel was initially met with resistance but eventually became a platform for contemporary feminism and helped define the voice of the internet. [ more ]
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