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#tiktok
fromWWD
2 hours ago
Social media marketing

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

fromVariety
5 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

fromDigiday
6 days ago
Media industry

TikTok's Khartoon Weiss to exit the platform as its head of global business

Social media marketing
fromWWD
2 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromVariety
5 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Marketing tech
fromTechCrunch
2 weeks ago

TikTok ads are about to get a tad more disruptive | TechCrunch

TikTok introduces new ad formats to enhance brand visibility and engagement, including Logo Takeover, Prime Time, and Top Reach.
Media industry
fromDigiday
6 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
#gen-z
Marketing
fromMacon Telegraph
10 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
fromFortune
2 days ago
Fashion & style

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Marketing
fromMiami Herald
10 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Fashion & style
fromForbes
5 days ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Marketing
fromMacon Telegraph
10 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Fashion & style
fromFortune
2 days ago

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Gen Z is embracing the Tuscan mom aesthetic, contrasting with millennial minimalism, and romanticizing early 2000s design and fashion trends.
Marketing
fromMiami Herald
10 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Fashion & style
fromForbes
5 days ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Psychology
fromBustle
12 hours ago

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.
Silicon Valley food
fromwww.businessinsider.com
1 day ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Media industry
fromThe Verge
16 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
#social-media
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Film
fromKotaku
2 days ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Artificial intelligence
fromwww.npr.org
6 days ago

Building AI bots becomes the latest viral craze in China

OpenClaw AI bots, known as little lobsters, are gaining popularity in China for their ability to perform tasks like managing schedules and answering emails.
Fundraising
fromFast Company
3 days ago

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.
Television
fromFast Company
4 days ago

Issa Rae's production company jumps into micro-dramas. Here's what to expect from the Hoorae-TikTok deal

Issa Rae's Hoorae Media partners with TikTok to launch exclusive micro-series content, starting with 'Screen Time' in April.
fromScary Mommy
4 days ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
Chicago
Privacy professionals
fromBloomberglaw
4 days ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Parenting
fromBustle
6 days ago

This Viral Pastime Is The Antithesis To "Grandmacore Hobbies"

Flying planes is emerging as a popular hobby among women, contrasting traditional 'grandmacore' activities like crocheting and baking.
Startup companies
fromEntrepreneur
5 days ago

These Co-Workers Turned a Viral TikTok Into a Dog-Friendly Side Hustle. It Made $456K in Year 1 - Now On Track for $15M: 'Should Have Quit My Day Job Sooner'

Houndsy raised $160,000 on Kickstarter and achieved $15 million in lifetime revenue, with co-founders quitting their jobs to focus on the business.
fromBustle
3 days ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Millie Bobby Brown's outfit features a cropped tank with a strawberry print and a light denim micro miniskirt, showcasing the unexpected red theory in fashion.
Fashion & style
Media industry
fromEntrepreneur
3 days ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Film
fromKotaku
5 days ago

Scientology Runs Are Going Viral On TikTok

Scientology Runs involve people filming themselves trying to run inside Scientology centers before being caught.
#influencer-marketing
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Podcast
fromThe Drum
1 month ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
fromMashable
5 days ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing
fromForbes
12 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
fromSlate Magazine
5 days ago

Lonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.

Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Marketing
fromThedrum
22 hours ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.
#creator-economy
#taylor-frankie-paul
SF parents
fromJezebel
3 weeks ago

#MomTok Might Not Survive Taylor Frankie Paul's Season of 'The Bachelorette' Getting Canceled

Taylor Frankie Paul faced serious allegations leading to the cancellation of The Bachelorette amid a domestic assault investigation and leaked video evidence.
Television
fromBustle
3 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
SF parents
fromJezebel
3 weeks ago

#MomTok Might Not Survive Taylor Frankie Paul's Season of 'The Bachelorette' Getting Canceled

Taylor Frankie Paul faced serious allegations leading to the cancellation of The Bachelorette amid a domestic assault investigation and leaked video evidence.
Television
fromBustle
3 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
fromFortune
1 day ago

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting 'Poppi be Poppi' | Fortune

I do TikToks in Crocs and socks with my hair in a ponytail. I'm just a normal person.
Marketing
Marketing
fromInc
2 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromDefector
3 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
fromAdweek
6 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
#women-creators
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Social media marketing
fromPR Daily
4 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Media industry
fromwww.businessinsider.com
1 week ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#gen-z-social-media-behavior
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
1 month ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Social media marketing
fromRetail Dive
1 week ago

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.
Marketing
fromFortune
2 weeks ago

Why TikTok is so important to QVC's survival | Fortune

QVC Group partnered with TikTok to adapt to changing consumer habits and revive its business through nonstop live shopping streams.
Media industry
fromNieman Lab
2 weeks ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
fromTechCrunch
1 week ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Digital life
fromFortune
1 month ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
Startup companies
fromBusiness Insider
1 month ago

They were about to shut down their business. Then a raw TikTok changed everything.

Brittany Nemandoust saved her struggling chocolate kit business by capitalizing on the viral Dubai chocolate trend on TikTok, using her existing custom molds and business infrastructure.
US politics
fromNieman Lab
2 months ago

Highlighting the funniest moments, this startup aims to bring public meetings into the TikTok era

Hamlet curates humorous public-meeting clips to increase civic engagement and reach audiences primarily through TikTok, YouTube Shorts, and an Apple TV app.
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Social media marketing
fromFortune
2 weeks ago

How Alix Earle turned viral fame into a business | Fortune

Alix Earle launched Reale Actives, a skincare brand for acne-prone skin, after two years of development with Imaginary Ventures.
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
Marketing tech
fromSocial Media Today
2 months ago

TikTok Launches New Ad Options for Streaming Providers

Personalized Streaming and New Title Launch Ads convert viewers into subscribers while platforms spotlight festivals and films frontload action and repeat plot beats.
Artificial intelligence
fromUNILAD Tech
2 months ago

How most followed TikToker in the world's content will change following business move that made him $975,000,000

Khaby Lame's $975 million acquisition enables an AI 'digital twin' and a shift toward strategic brand leadership, scaling AI-generated multilingual content while focusing on curated flagship appearances.
Startup companies
fromTechCrunch
2 months ago

TikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch

Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
Social media marketing
fromThedrum
1 month ago

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Social media marketing
fromThedrum
1 month ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Marketing
fromThe Drum
2 months ago

For Hilton, TikTok is now a vital part of the marketing mix

Hilton's 'For the Stay' campaign emphasizes transparent pricing and hotel-centered service, using TikTok-driven content strategies to appeal to cost-conscious, experience-seeking travelers.
fromThe Drum
2 months ago

Three current social media trends and how to make the most of them with your brand

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
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