Investment in the women's game has provided more resources for expert analysts, higher-quality video footage and better scouting networks. It means Asian talent is being scouted on a regular basis and the visibility of Japanese players, in particular, is putting them on the radar of the WSL's top clubs. After winning the Golden Boot at the 2023 Women's World Cup, Hinata Miyazawa joined Manchester United, while talented youngster Maika Hamano had bagged a move to WSL champions Chelsea a few months earlier.