#jake-bailey

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#youtube
Media industry
fromDigiday
4 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromDigiday
4 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#social-media
Online marketing
fromForbes
19 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Startup companies
fromWIRED
21 hours ago

He Started a Social Network Alone. Then 5 Million People Signed Up

UpScrolled, founded by Issam Hijazi, rapidly gained over 5 million users by offering a censorship-free social media alternative.
Digital life
fromwww.theguardian.com
6 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 day ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Online marketing
fromForbes
19 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Startup companies
fromWIRED
21 hours ago

He Started a Social Network Alone. Then 5 Million People Signed Up

UpScrolled, founded by Issam Hijazi, rapidly gained over 5 million users by offering a censorship-free social media alternative.
Digital life
fromwww.theguardian.com
6 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 day ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Marketing
fromForbes
18 hours ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
fromRAIN News
1 day ago

Delta / YouTube partnerhip takes off

Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.
Berlin music
#creator-economy
Social media marketing
fromObserver
19 hours ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Media industry
fromForbes
6 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
6 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromVariety
3 weeks ago

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

The NBA invited 200 creators to All-Star Weekend with exclusive access, reflecting how brands now require creator strategies for marketing success.
Social media marketing
fromObserver
19 hours ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Media industry
fromForbes
6 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
6 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromVariety
3 weeks ago

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

The NBA invited 200 creators to All-Star Weekend with exclusive access, reflecting how brands now require creator strategies for marketing success.
Marketing tech
fromDigiday
4 hours ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Careers
fromFast Company
1 day ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
Growth hacking
fromEntrepreneur
1 day ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
#branding
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
2 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
fromInc
1 day ago

This AI Startup Gives Customers Spoons Instead of Swag. It's a Marketing Lesson Any Founder Can Steal

Denton's first rule: "Make it different, but relevant." The more unusual your swag is, the more likely people will remember it, want it, and share it online.
Graphic design
US politics
fromWIRED
4 days ago

Edward 'Big Balls' Coristine Is Helping Out on Viral Fraud Videos Now

Nick Shirley claims his video on California fraud was supported by data from Edward Coristine of the Department of Government Efficiency.
#tiktok
NYC startup
fromDigiday
6 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Media industry
fromDigiday
16 hours ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
NYC startup
fromDigiday
6 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Media industry
fromDigiday
16 hours ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromAdweek
19 hours ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing tech
fromPhocuswire
in 2 months

AI pulls travel brands deeper into commerce media

AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
Online marketing
fromEntrepreneur
2 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Marketing
fromMarTech
1 day ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Business
from24/7 Wall St.
1 week ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
US politics
fromwww.businessinsider.com
4 days ago

Inside the rise of Trump's favorite online brawler

Alex Bruesewitz connects celebrities like Nicki Minaj and Donald Trump to enhance Trump's appeal to younger audiences through digital strategies.
Growth hacking
fromInman
6 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
#meta
Tech industry
fromInc
1 week ago

Mark Zuckerberg Explains Why Meta Just Made Its Latest Big Bet on Small Businesses

Meta launches Small Business initiative to support entrepreneurship and AI adoption among small businesses worldwide.
Tech industry
fromInc
1 week ago

Mark Zuckerberg Explains Why Meta Just Made Its Latest Big Bet on Small Businesses

Meta launches Small Business initiative to support entrepreneurship and AI adoption among small businesses worldwide.
Marketing
fromForbes
1 day ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Online marketing
fromMiami Herald
4 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Social media marketing
fromLindsey Gamble
1 day ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Marketing tech
fromForbes
19 hours ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Growth hacking
fromwww.businessinsider.com
6 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Marketing
fromFortune
2 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#ai
fromDigiday
2 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
#linkedin
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Marketing
fromEntrepreneur
4 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Media industry
fromTheregister
1 week ago

Ex-Google exec Matt Brittin now runs the BBC

Matt Brittin, the new Director-General of the BBC, faces challenges due to his lack of media experience and Google's controversial reputation.
Venture
fromBusiness Insider
4 weeks ago

MrBeast is laying the groundwork for a new business helping others with ads and marketing

MrBeast filed trademark applications to expand into advertising, marketing, and creator services beyond his YouTube content business.
#marketing
Social media marketing
fromInc
1 day ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromAdExchanger
6 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Social media marketing
fromInc
1 day ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromAdExchanger
6 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromThe American Prospect
1 day ago

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.
Online marketing
fromMakeUseOf
6 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Startup companies
fromBlack Enterprise
3 weeks ago

Michael B. Jordan's Marketing Agency Obsidianworks Buys Back Stake, Returns To Full Independence

Obsidianworks repurchased its minority stake from Endeavor's 160over90 to return to full independence and accelerate growth targeting 'New Money America' consumers.
Boston
fromBusiness Insider
4 weeks ago

I'm the CEO of Klaviyo. I run on a 'creator-type' schedule and love Diet Coke and country music.

Andrew Bialecki, CEO of Klaviyo, built a company enabling businesses to scale customer communications through automation and technology.
NYC startup
fromInc
3 weeks ago

Why Gary Vee Has Zero Interest in Getting His New Gummy Brand Into Stores

Gary Vaynerchuk's Very Luckee Gummies venture represents a theory about the future of commerce centered on uncompromising product quality and clean ingredients rather than traditional business metrics.
#video-marketing
Marketing
fromSfgate
4 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
4 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Social media marketing
fromThe Motley Fool
1 day ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromDigiday
2 weeks ago

'Be an engineer to understand the engine': Why consultant Nick Manning thinks principal media is anti-marketer

Principal media-buying practices create conflicts between agency interests and client needs, undermining transparency and effective advertising.
Marketing
fromThe Drum
6 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Growth hacking
fromSocial Media Examiner
3 weeks ago

How to Sell AI Services Without Selling Your Soul : Social Media Examiner

Career professionals can build profitable AI services businesses by being slightly ahead of their target audience, not by mastering all AI knowledge.
#social-media-marketing
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
fromThe Cut
6 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromAdExchanger
6 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromHubspot
1 week ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Social media marketing
fromForbes
5 days ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
Marketing tech
fromNeil Patel
6 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
Online marketing
fromGeeky Gadgets
2 weeks ago

Build an AI Marketing Team With Claude for LinkedIn, Substack, YouTube & X Posts

Claude Code enables creation of an AI-driven marketing system with 11 distinct skills across five functional layers that automates workflows, generates content, and optimizes engagement across multiple platforms.
#creator-marketing
fromInc
1 week ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Marketing
fromwww.marketingdive.com
4 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
4 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromThe Big Lead
2 weeks ago

Jake Paul turns viral pit stains into marketing campaign

Jake Paul leveraged a viral sweaty armpit moment to market his reformulated men's wellness brand W, which raised $11 million in Series A funding and expanded distribution beyond Walmart.
fromFast Company
3 weeks ago

Inside Alex Cooper's next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands

The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
Marketing tech
#influencer-marketing
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
fromEMARKETER
2 months ago
Social media marketing

Brands are turning to influencer agencies for AI strategy, not just creator campaigns

Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
fromEMARKETER
2 months ago
Social media marketing

Brands are turning to influencer agencies for AI strategy, not just creator campaigns

fromLondon Business News | Londonlovesbusiness.com
2 months ago

What Instagram hides in plain sight about following behaviour - London Business News | Londonlovesbusiness.com

One of the first places users notice gaps in visibility is Instagram Stories. The platform tells you who viewed a story, but it does not tell you who wanted to look without being noticed. That absence shapes behaviour. People avoid checking stories to prevent awkward signals, misunderstandings, or emotional reactions. How Instagram obscures story viewing and follower context Tools like the insta story viewer by FollowSpy exist
UX design
Social media marketing
fromForbes
3 weeks ago

In The Age Of AI, Your LinkedIn Profile Is Only Half Your Brand

AI-generated summaries are increasingly replacing direct LinkedIn profile visits as the first impression mechanism for professional discovery and perception.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 weeks ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
Social media marketing
fromEntrepreneur
4 weeks ago

How Instagram Collabs Fast-Track Your Personal Brand Growth

Instagram collaborations build multidimensional personal brands, enhance online presence, and improve Google search visibility through authentic partnerships and shared content.
fromThedrum
4 weeks ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing
fromEntrepreneur
1 month ago

Why the Smartest Brands Are Becoming Media Companies

Brands must earn attention through emotionally resonant storytelling and episodic, platform-native entertainment rather than through interruptive, repetitive advertising.
fromInc
1 month ago

What Top Creators Say Makes a Successful Brand Collaboration

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,
Marketing
Marketing
fromThe Drum
2 months ago

Watch: Gary Vaynerchuk on the price of ideas and how brand is being built on social

Gary Vaynerchuk rose from community management to lead VaynerMedia, critiques inflated marketer pricing, and urges more large independent agencies while emphasizing top-of-funnel channel dynamics.
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