#ipa-bellwether-report

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#marketing-budgets #uk-marketing #economic-growth #media-advertising #digital-video-ctvsmart-tv #pr--events
Marketing
fromExchangewire
5 days ago

IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years

UK marketing budgets are rebounding with a net balance of +7.3%, indicating renewed confidence and strategic investment in growth despite economic uncertainties.
Marketing
fromExchangewire
3 months ago

UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

UK marketing budgets paused in Q4 2025, with most firms freezing spend while PR, events and digital video attracted selective investment amid uneven channel declines.
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