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3 days agoNetflix Bets Big on Ads - But a 75% Surge Would Spell Doom for Investors
Netflix (NASDAQ:NFLX) has shifted its reporting strategy, no longer providing quarterly subscriber counts and emphasizing broader revenue drivers like advertising. This change, announced earlier this year, reflects a maturing business where membership growth alone no longer defines success. Instead, Netflix highlights engagement metrics and diversified income streams, such as advertising, though it doesn't actually disclose specific ad revenue figures. Despite this opacity, the company projects ad revenue to double in 2025, signaling confidence in its fastest-growing segment.
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