#interactive-packaging

#interactive-packaging

Decades ahead of Kid Cuisine, there was Libbyland. A 1972 commercial narrated by the one and only William Schallert marketed the kid-approved meals as "the first frozen dinners with fun in 'em," long before other brands hopped on the concept. In the early '70s, Swanson was the leading name in TV dinners and had held that place for nearly two decades, but their namesake meals - Salisbury steak and its questionable and long forgotten frozen international TV dinners - weren't packaged with children in mind.