#integrated-systems

#integrated-systems

Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires a holistic, lifecycle-driven approach rather than a simple marketing-to-sales handoff. In a recent strategy session, we examined what it takes to build a lead management engine today. We concluded that many organizations are still attempting to solve 2026 problems with a 2010 mindset.

Speed through multiplied power was one of the main goals of this project, and to that end, Van Rysel designed the FTP^2 to integrate seamlessly with the Mahle M40 pedal assist drive unit. Originally designed for eMTBs, the mid-drive M40 is one of the most powerful units on the market, capable of putting out up to 105 Nm of torque and 850 watts of peak power.