#influence-tactics

#influence-tactics

Across 49 studies involving almost 9,000 participants, rational persuasion was estimated to have a 7 to 12 percent relationship with achieving the desired outcome [4]. Further, if this technique has worked for you, it might be for reasons you don't expect. Research indicates that people confronted by a colleague listing reasons why he or she should do something often agree because it is highly uncomfortable to say no [5].