fromThe Drum
3 weeks ago6 lies agencies tell their clients (and the reason they tell them)
What Mad Men did for making day-drinking look cool again, it has also done for making agencies seem disingenuous, amoral, and a bit gross. Meaning brand marketers are struggling to trust agencies, conscious that in the race for new business and retention, what are they prepared to promise? How much of what they say is real and what is pure Type-2 Liarbetes? An XL whopper meal with extra lies?
Marketing