#independent-media-agencies

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Marketing tech
fromDigiday
1 week ago

Will technology enable independent agencies to match the holdcos? They think so

Independent media agencies invest in flexible, open, AI-agnostic technology to compete with holding companies while avoiding legacy tech debt and vendor lock-in.
Marketing tech
fromThe Drum
3 months ago

Why curation is the smart approach for independent agencies

Independent media agencies gain competitive advantage by adopting smart curation, enabling direct access to premium inventory, efficient ad spend, and scalable programmatic outcomes.
fromDigiday
6 months ago

Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings

"There was an increasing demand from clients to have a full-funnel approach," said Gilbert. "So we started looking around at the various agencies in the market, and when we came across Exverus, it was like a light went [on]."
Marketing
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