Psychology
fromMail Online
3 days agoWhy you can't find your keys - even when they're in front of you
Inattentional blindness can cause the brain to miss visible objects when attention and expectations filter what is processed.
This phenomenon is referred to as selective attention, and a famous study designed by Simons and Chabris (1999) demonstrated it quite well. For their research, these scientists showed a video to student volunteers featuring players passing basketballs back and forth, one team in white t-shirts, and the other team in black t-shirts. The viewers were instructed to count the passes between players wearing the white t-shirts.