The demand for faster information has driven an evolution in consumer behavior. Buyers are researching multiple communities and submitting inquiries to several builders in rapid succession.
OnTheMarket was not realising the full value of its budgets due to losing spend to unknown, fraudulent sources. The marketing team was dealing with the challenge of sophisticated bots that were hampering the effectiveness of its PPC activity.
At the very root of our affordability crisis is the high cost of housing. High rents and expensive homes are driving families and high-wage jobs out of California. Our housing crisis makes it harder to hire teachers, child care workers and law enforcement officers; and it is closely linked to our crisis of street homelessness.