fromwww.housingwire.com
1 day agoThe new battlefront in lending: Payment intelligence, buyer retention, and the capital rails that will decide 2026 purchase winners
For the past decade, rate marketing has been the dominant gravitational force in mortgage acquisition. Whoever shouted the lowest 30-year fixed rate the loudest won the most attention. But attention has never been the same as intent, and intent has never been the same as a closed loan. What's happening now is more fundamental than a rate cycle or a marketing shift. It's a reordering of how borrowers discover homes, evaluate affordability, and choose which lender earns their trust first.
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