J.L-A-L and HOKA Reinvent the MAFATE X for Trail Performance | stupidDOPE | Est. 2008
J.L-A-L and HOKA's MAFATE X collaboration pairs performance-driven engineering with two distinct colorways, combining trail-ready responsiveness and refined aesthetic design.
Hoka scored a big sales win as parent Deckers reported earnings
Hoka recorded $653 million in revenue for the first quarter of fiscal 2026, marking the largest quarter in its history and a 20% year-over-year growth.
HOKA continues to be the company's top growth engine, growing 34% year-over-year to over $500 million in sales. Updates on international expansion and innovation will be significant.
HOKA's Ora Primo "Overcast/Drizzle" Is a Breezy Summer Staple Built for Comfort | stupidDOPE | Est. 2008
HOKA is delivering with the Ora Primo in its new "Overcast/Drizzle" colorway. The soft blue hues echo a chilled-out summer sky right before the rain hits.
Hoka's sale section offers discounts up to 40% on running shoes and activewear, making it a prime opportunity to snag quality gear without breaking the bank.