#headless-browsing

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Marketing tech
fromDigiday
2 weeks ago

When bots look like buyers: agentic traffic causing new publisher headaches

AI agentic visitors read publisher content like humans but often generate no pageviews or ad impressions, disrupting measurement and prompting some advertisers to cut ad spend.
Artificial intelligence
fromFast Company
1 month ago

Headless browsing is on the rise. Here's why that could get scary for businesses

AI-driven headless browsing is shifting the internet toward being predominantly consumed and produced by nonhuman bots, potentially creating a 'dead' internet dominated by automated agents.
fromDigiday
2 months ago

WTF is headless browsing, and how are AI agents fueling it?

Headless browsers - the behind-the-scenes software that lets machines surf the web like people - were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year - like Perplexity's Comet and Browser Company of New York's Dia - are bringing new meaning to the term. These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information.
Artificial intelligence
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