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The Marriott-Sonder meltdown is a prime example of how not to handle a crisis, 2 public relations experts say

Marriott's mishandling of the Marriott-Sonder termination caused guest displacement, travel disruptions, and significant reputational damage due to poor crisis communications.

fromBusiness Insider

3 days ago

Rage and ruined holidays: how the Marriott-Sonder meltdown unraveled into chaos for customers

McGraw was one of the Marriott-Sonder guests who were unceremoniously booted from Sonder's properties on Monday. The short-term rental firm and onetime Airbnb rival filed for Chapter 7 bankruptcy on Monday, and Marriott said that it had terminated its licensing agreement, signed in August 2024. Business Insider spoke to 11 Sonder guests, who described travel chaos, employee mismanagement, financial fallout, and a loss of trust in the Marriott brand after the fiasco.

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#guest-displacement#guest-displacement

The Marriott-Sonder meltdown is a prime example of how not to handle a crisis, 2 public relations experts say

Rage and ruined holidays: how the Marriott-Sonder meltdown unraveled into chaos for customers

#guest-displacement
#guest-displacement