We're starting to figure out the rhythm for the new, 36-team Champions League and its league phase. The early matchdays aren't particularly do-or-die and the stakes are low, but the less work you get done early, the more you leave yourself later on. Paris Saint-Germain took only four points from their first five matchdays last year, had to rally late to qualify for the knockout rounds, then had to face Liverpool in the round of 16.
These are games that have massive teams in them. They are happening in a massive competition. There will be famous players in famous kits in famous stadiums. There will be Champions League branding. They will play the Champions League theme tune. They will use the Champions League ball, taking its cues this season from the night sky and featuring hand-drawn zodiac signs in gold that symbolise heroic deeds and heavenly destiny.