#gender-cues
#gender-cues

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#wine-labeling #sensory-perception #consumer-behavior #marketing

The Psychology of Wine Labels: The Feminine Pour

Gender cues on wine labels shape women's expectations, modify sensory perceptions, and influence purchase choices, with effects persisting despite wine expertise.

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#gender-cues#gender-cues

The Psychology of Wine Labels: The Feminine Pour

#gender-cues
#gender-cues