Sweethearts candy joins the list of brands that are tapping into the tragic dating lives of Gen Z
Gen Z and millennials face widespread romantic rejection and ghosting, fueling anxiety that brands exploit through novelty products like Ghosted Sweethearts.
What Sabrina Carpenter gets right about gen Z's gender divide | Caroline Hayes, Carolina Hidalgo-McCabe and Alice Lassman
Gen Z women are increasingly withdrawing from dating due to emotional labor, perceived risks, and economic insecurity, reshaping relationships and social outcomes.