Gen Z can't afford to date-but Grindr CEO says the real problem is how apps have monetized romance | Fortune
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Gen Z can't afford to date-but Grindr CEO says the real problem is how apps have monetized romance | Fortune
""We have no challenge with young people on the app, like it's in no way a concern," Arison told Fortune in an exclusive interview. "This whole Gen Z doesn't want to be online is not an issue among gay people. I actually don't think it's an issue among straight people either. What's an issue is the way the apps have developed.""
""The other products have become so impossible to use if you want to use them as a free product, because they're just over monetized," he says. "Now, if you don't pay, and you're male, the apps are basically not usable. And even as a woman, yes, you can do more things in the app without paying, but you're still very limited," he adds."
""It's not that young people don't want to spend money on dating. It's just why would they spend money on apps, when they can slide into the DM's of a romantic interest on Instagram (or even LinkedIn) for free?" "People don't want to spend money when they don't have to, right? When you're younger and you don't have money, obviously it's even more so," Arison adds."
Rising job market instability and living costs have reduced financial stability for many young people, limiting spending on dating. Some people pursue romantic relationships for career or financial benefits. Many dating apps shifted from free models to paywalled features, making free use difficult, especially for men. Over-monetized apps are often unusable without payment. Grindr maintains a robust free product and reports sustained youth engagement among gay and other users. Younger people opt for free alternatives such as Instagram or LinkedIn DMs rather than paid dating services. People avoid paying when free channels can achieve similar outcomes.
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