Julie Schott built cultural beauty brands by embracing Gen Z's imperfection ethos, turning acne care and emergency contraception into fashionable, empowering products.
TikTok's "Tired Girl" Makeup Trend Makes Exhaustion Look Cute
Trend embraces visible exhaustion—accentuating under-eye circles, dull skin, and hollow cheeks with brownish-burgundy shadows, gray-beige contour, and minimal complexion for an authentic 'tired' aesthetic.