"She was a gorgeous, shy 24-year-old beauty editor, and I was a wizened 28-year-old features editor. We both had plenty to prove. Now, a dozen-plus years later, she's a gorgeous, shy beauty mogul with absolutely zero to prove, having co-founded the blockbuster, culture-shifting acne-but-make-it-fashion brand Starface in 2019 and the boldly eponymous morning-after pill, Julie, in 2022. (In case you're wondering: I am still a features editor.)"
"What was clear back then (and continues to be evident) is that behind those anime-size green eyes was a superpower for understanding youth and Internet culture and translating it for a wide audience. Chief among her prescient insights: that younger women (and men) were fed up with the constant dance to masquerade as perfect, that this cohort was ready to embrace their flaws and speak frankly about their physical shortcomings and aspirations."
"You do too. If I look at all the same, it's because I've been working on Bustle's Vanity Project and I've done a lot to my face. Really? What have you done? I want to do it. I got so much Dysport a week ago, and it's finally coming in. I was like, "Just do everything." The nurse practitioner was like, "I bet insurance would cover a bleph!""
Julie Schott began as a 24-year-old beauty editor and evolved into an entrepreneur who co-founded Starface in 2019 and Julie in 2022. She leverages a deep understanding of youth and internet culture to create design-forward products that normalize imperfections and invite playful self-expression. Her approach reframes acne care as fashionable and destigmatizes bodily needs by offering an accessible, brand-forward emergency contraception option. Her brands respond to Gen Z's rejection of perfection and preference for frank conversation, meeting unmet needs through culturally resonant product design and messaging.
Read at Bustle
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