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Marketing
fromBellingham Herald
3 days ago

Baby brand faces boycott over alleged R-rated marketing

Frida Baby's sexually suggestive marketing has triggered consumer backlash and boycott calls, risking long-term reputational damage for the baby-products brand.
fromSnopes
1 week ago

Frida Baby used sexual innuendo in its marketing. It sparked an uproar

In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used sexual innuendo in its marketing, leading a number of social media users to express their outrage. For example, an X post shared several images of Frida's alleged Instagram posts and packaging ( archived): sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting
Gadgets
Parenting
fromBuzzFeed
5 months ago

32 Products That'll Solve The Pretty Gross Parenting Problems You'd Rather Not Talk About

Two Frida Baby products—a 3-step cradle cap system and a saline nasal kit—effectively treat infant cradle cap and nasal congestion when used as directed.
Parenting
fromBuzzFeed
10 months ago

40 Things For Parents Who Need Solutions To A Plethora Of Problems

The Frida Baby Cradle Cap System is effective for removing cradle cap with gentle tools and techniques.
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