"In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used sexual innuendo in its marketing, leading a number of social media users to express their outrage. For example, an X post shared several images of Frida's alleged Instagram posts and packaging ( archived): sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting"
"The images showed: A purported screenshot of an Instagram post promoting a "3-in-1" thermometer with the caption "This is the closest your husband's gonna get to a threesome," referring to a sexual practice that includes three people. A supposed box for another touchless thermometer with the phrase "How about a quickie," a common phrase for rapid sexual intercourse. An alleged step-by-step "quick start" manual for a humidifier titled"
Frida Baby printed suggestive phrases on the packaging of at least three products and posted at least one social-media message with sexual innuendo, which was later deleted. Snopes could not verify two other alleged posts that circulated only as screenshots. A February 2026 rumor provoked outrage on social platforms, including an X post calling the marketing "sick and twisted." Shared images supposedly showed captions and packaging reading "This is the closest your husband's gonna get to a threesome," "How about a quickie," and a humidifier manual titled "I get turned on easily." One package read "I'm a [power] sucker"; Frida sells devices that suck mucus from babies.
Read at Snopes
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