#fragrance-design

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Fashion & style
fromElite Traveler
21 hours ago

Why Haute Fragrance Matters More Than Ever, According to Maison Margiela

Maison Margiela's Scentsorium Collection represents a shift towards haute perfume, emphasizing artistry, exclusivity, and higher concentration formulas.
#experiential-marketing
Marketing
fromFast Company
3 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
3 hours ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
1 day ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Graphic design
fromItsnicethat
3 days ago

Oilinwater approaches branding like an investigator, to build visual systems from rigorous research

Oilinwater, founded by Matthieu Gorissen, is a creative studio in Brussels specializing in branding and graphic design, with a unique backstory and projects.
UX design
fromMedium
6 days ago

Taste is not a feature

Taste is a disciplined capacity for contextual judgment, essential in evaluating creative work in an era of rapid production capabilities.
#fragrance
fromEsquire
1 month ago
Fashion & style

The 12 Best Boozy Colognes for Something Elegant but a Little Bit Hedonistic

Writing
fromwww.theguardian.com
1 week ago

What does loneliness smell like? Inside the strangely soothing world of fragrance TikTok

Fragrance profiles evoke nostalgia and emotions tied to specific life experiences and memories, creating a universal connection across generations.
Fashion & style
fromWallpaper*
1 week ago

Nonfiction's first US fragrance boutique looks as good as it smells

Haeyoung Cha opened Nonfiction's first North American flagship in New York, emphasizing a design that blends with the neighborhood's character.
fromEsquire
1 month ago
Fashion & style

The 12 Best Boozy Colognes for Something Elegant but a Little Bit Hedonistic

Fashion & style
fromEsquire
1 week ago

10 Understated Colognes That Smell Like Quiet Luxury

Quiet luxury in fashion and fragrance emphasizes understated elegance without overt branding or overpowering scents.
Everyday cooking
fromApartment Therapy
1 week ago

I Tested 16 Candles, and The Winners Instantly Made My Home Smell Like Spring

Spring scented candles should feature lighter fragrances like herbs, flowers, and citrus to match the season's freshness.
Design
fromDesign Milk
2 weeks ago

At Matter & Shape, FRAMA Formalized its Signature Scent

FRAMA reimagines minimalist Danish design by combining precision-engineered furniture with complementary lifestyle products, creating enduring aesthetic coherence through material quality and formal adaptability.
Food & drink
fromTasting Table
2 weeks ago

I Tried 9 Spices From Target. Here Are The Ones I'd Buy Again - Tasting Table

Good & Gather ground cinnamon and paprika offer adequate quality for baking and cooking, with cinnamon being particularly suitable for pastries while paprika adds color without strong flavor impact.
Fashion & style
fromBustle
1 week ago

Banana Perfumes Are The Unexpected Scent Trend Of The Moment

Banana perfumes are gaining popularity, moving beyond their artificial sweetness to offer diverse, sophisticated scents.
London food
fromwww.bbc.com
3 weeks ago

Commuters split over chocolate-scented advertising

A Magnum ice-cream multi-sensory advertisement at King's Cross St Pancras using chocolate smell and cracking sounds has generated mixed reactions, with some commuters and staff complaining about the scent combining unpleasantly with tunnel odors.
#gourmand-fragrances
Cocktails
fromEsquire
3 weeks ago

6 Gourmand Colognes That Smell Good Enough to Eat

Gourmand colognes featuring vanilla, chocolate, coffee, and caramel notes offer sophisticated sweetness grounded in warm spices and woody undertones for mature fragrance appeal.
Cooking
fromTasting Table
3 weeks ago

Give Seafood A Tasty Kick With A Brilliant Use Of Olive Oil - Tasting Table

Citrus zest infused into olive oil creates a bright, flavorful enhancement for fish and seafood dishes that combines fruity citrus notes with earthy olive oil richness.
fromPsychology Today
3 weeks ago

The Real Science of Smell and Attraction

Unlike sight or sound, smell has a direct pathway to the amygdala and hippocampus-the regions involved in emotion and autobiographical memory. Because of this connection, memories triggered by scent are often more vivid and emotionally intense than those triggered by sight.
Psychology
Fashion & style
fromMail Online
2 weeks ago

You've been applying perfume wrong! Experts reveal mistakes women make

Common perfume application mistakes like rubbing wrists together and spraying on hair weaken fragrance and cause faster fading due to alcohol content and molecular breakdown.
Marketing
fromEntrepreneur
3 weeks ago

AI Is Taking Over Retail - But That's Why Luxury Can't Roll Over

AI integration in retail is shifting purchase decisions to the moment of discovery, requiring brands to communicate value instantly while maintaining human judgment in luxury experiences.
Miscellaneous
fromwww.esquire.com
1 month ago

11 Best Woody Colognes for Men in 2026, According to Esquire

Woody fragrances range from warm, cozy scents with vanilla and clove to fresh, mineral-based options with sea salt and sage, offering diverse options for different preferences and occasions.
fromLondon On The Inside
2 weeks ago
Fashion & style

A New Way to Think About Perfume

Fragrance functions as an invisible outfit accessory that enhances personal presence, with different scent families serving distinct moods and occasions, making perfume collection about enjoying variety rather than finding one signature scent.
fromThe Art Newspaper - International art news and events
4 weeks ago

Artist creates the world's first scent-lending library

It's kind of crazy, but I just get ideas all the time. I genuinely thought: wouldn't it be cool if you could borrow scents like books? And would that work? Would people do it? Would they just think it was stupid? So far, no one seems to think it is stupid.
Writing
Science
fromPhys
1 month ago

Scent vs. brand image: What an EEG study reveals about luxury marketing

EEG analysis reveals fragrance significantly impacts consumer emotions, memory, and brand loyalty through measurable brain responses.
E-Commerce
fromWWD
1 month ago

Who Will Win Beauty's Arms Race for GEO?

Beauty brands must optimize for AI search engines through GEO strategy, requiring visibility across multiple platforms and third-party sources that AI chatbots cite in their responses.
#fragrance-layering
Fashion & style
fromBustle
2 weeks ago

Phlur's New Honey Moon Fragrance Captures The Beauty Of Reflection

Phlur's Honey Moon Eau de Parfum balances floral and gourmand notes with saffron and sandalwood to create a warm, non-cloying fragrance that works standalone or layered with other scents.
Fashion & style
fromElite Traveler
4 weeks ago

How to Master Perfume Layering, According to Fragrance Founders

Fragrance layering has become a dominant trend among younger consumers, with 29% of Gen Z layering multiple scents to express individuality through personalized fragrance combinations rather than single signature scents.
Fashion & style
fromBustle
2 weeks ago

Phlur's New Honey Moon Fragrance Captures The Beauty Of Reflection

Phlur's Honey Moon Eau de Parfum balances floral and gourmand notes with saffron and sandalwood to create a warm, non-cloying fragrance that works standalone or layered with other scents.
Fashion & style
fromElite Traveler
4 weeks ago

How to Master Perfume Layering, According to Fragrance Founders

Fragrance layering has become a dominant trend among younger consumers, with 29% of Gen Z layering multiple scents to express individuality through personalized fragrance combinations rather than single signature scents.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromwww.esquire.com
1 month ago

The 11 Best Colognes You Can Buy at Sephora

Burberry's Hero eau de toilette is a great pick for a classic, everyday cologne. It's masculine and woody, with base notes of cedarwood. Add a burst of freshness at the top from bergamot and juniper, and the result is crisp, deep, and a little spicy. Fragrance Family Woody, spicy Notes Bergamot, juniper, black pepper, Atlas cedar, Virginia cedar, Himalayan cedar Sizes 1.6 oz, 3.3 oz, 5 oz
France news
Fashion & style
fromBusiness Matters
3 weeks ago

Jo Malone sued by Estee Lauder over use of her own name in Zara fragrance collaboration

Estée Lauder sued Jo Malone for using her name on Zara fragrances, claiming breach of contractual restrictions acquired when purchasing her original business in 1999.
E-Commerce
fromThe Business of Fashion
1 month ago

Prestige Fragrance's Online Shopping Problem

Online and social-commerce channels are rapidly overtaking department stores as the primary platform for fragrance sales, boosting lower-priced and mass-market scents.
Marketing
fromFast Company
1 month ago

Axe just made it way harder to overuse its body spray

Axe redesigned its spray mechanism to reduce overspraying, addressing a longstanding design problem with the bottle's valve and nozzle that created excessive fragrance clouds.
Fashion & style
fromBusiness Insider
4 weeks ago

7 of the best scents to wear this spring, according to professional perfumers

Spring 2026 fragrances will feature evolved gourmand scents with savory notes, classic florals like jasmine and gardenia, and fresh, clean scent profiles.
Cooking
fromTasting Table
1 month ago

Is It Ever Worth Buying Name-Brand Spices? Here's What To Know Before Stocking Up - Tasting Table

Buy generic basic spices like salt and pepper, but splurge on premium small-batch spices for highlighted flavors since quality, freshness, and origin affect taste.
fromFast Company
1 month ago

This AI-powered machine turns photos into smells

One scientist at MIT, Cyrus Clarke, is working to do just that. Alongside a team of fellow researchers, Clarke has developed a physical machine called the Anemoia Device, which uses a generative AI model to analyze an archival photograph, describe it in a short sentence, and, following the user's own inputs, convert that description into a unique fragrance. The word "anemoia" was coined by author John Koenig and included in his 2021 book, The Dictionary of Obscure Sorrows.
Artificial intelligence
fromInsideHook
4 weeks ago

The 8 Best Incense Colognes for a More Meditative Rotation

Being an incense obsessive myself, it's important to note that while there's a loose parallel with the sticks you light at home, incense colognes are far more malleable and dimensional. On the skin, incense becomes an atmosphere built from resins and woods that shifts and evolves with your chemistry as it diffuses throughout the day.
Fashion & style
Gadgets
fromInsideHook
2 months ago

Products of the Week: Axes, Sunglasses and Petrichor Scents

Best Made Co. Spark Straight-Hold Edition axe features a straight-hold Appalachian hickory handle with a red enamel base and a Gfeller leather blade guard.
Wellness
fromBustle
1 month ago

Incense Perfumes Are Trending - & They Smell Nothing Like Church

Incense perfumes evolved from ritualistic, church-associated aromas into modern, refined, emotionally resonant fragrances embraced by wellness and scent-focused consumers.
Fashion & style
fromBustle
3 weeks ago

This Nighttime Fragrance Habit That Could Actually Help You Sleep Better

Wearing perfume to bed is a growing trend that can enhance sleep quality through calming scents and established bedtime routines.
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
fromwww.independent.co.uk
2 months ago

Designer perfumes recalled for containing banned chemical which may harm fertility

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
Public health
fromwww.archdaily.com
2 months ago

Perfumer H Seoul / Chakchak Studio

Kim Donggyu Text description provided by the architects. Defining the spatial identity of an overseas brand that deals with delicate fragrances is a profound challenge. In this project, we turned to the philosophy of 'Daegang ()'. While often used in modern Korean to mean 'roughly' or 'in general,' the Chinese characters tell a deeper story: (Great) and (The Main Stay/Head-rope of a Net).
Design
Arts
fromSFGATE
1 month ago

The hidden Berkeley museum that brings visitors to tears

Perfumer Mandy Aftel curates a scent archive showcasing ambergris and historical fragrance artifacts, exploring natural perfume, cultural rituals, and sensory history.
E-Commerce
fromInverse
1 month ago

60 Bougie Things That Both Look Awesome & Are So Damn Useful

Affordable, artful home and fashion items combine luxury aesthetics with practical, everyday functionality.
Marketing tech
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while preserving human-led emotional experiences and private services to sustain long-term value and customer loyalty.
Wine
fromInsideHook
2 months ago

This Distillery Is Experimenting With Aluminum Whisky Bottles

Some distilleries are testing aluminum bottles for whisky to improve sustainability, but safety, liner compatibility, and potential flavor effects remain unresolved.
Science
fromThe Atlantic
2 months ago

The Science That You Buy

Science-speak and biotech marketing have permeated beauty, fashion, and food, using technical claims that range from legitimate to transparently dubious.
UX design
fromMedium
3 months ago

Design for the nose

User experience extends beyond screens; tangible objects like perfume teach design, bodily interaction, context, and memory-based human behavior.
fromYanko Design - Modern Industrial Design News
1 month ago

This MIT Prototype Translates Images Into Fragrances That Your Mind Remembers Better - Yanko Design

At a time when memories are increasingly flattened into folders, feeds, and cloud backups, a new experimental device from MIT Media Lab proposes a far more intimate archive: scent. Developed by Cyrus Clarke, the Anemoia Device is a speculative yet functional prototype that translates photographs into bespoke fragrances using generative AI, inviting users not to view memories, but to inhabit them through the body.
Gadgets
fromEsquire
1 month ago

17 Editor-Approved Colognes You Can Buy on Amazon

Green Irish Tweed opens with a lot of iris and violet, but it settles into a lovely ambergris. It's masculine and musky without being stuffy. It's fresh and spring-y without being reserved for warm months. The sillage is hefty, especially with that floral opening, so be careful.
Fashion & style
Arts
fromFuncheap
1 month ago

Signature Scents: A Perfume-Making Atelier at Underdogs Cantina (SF)

Create, blend, and bottle a custom signature perfume during a guided, hands-on fragrance design workshop in San Francisco.
Marketing tech
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury combines AI-driven efficiency with human-led emotional experiences to preserve value, atmosphere, and customer loyalty rather than relying on scale alone.
Design
fromTravel + Leisure
2 months ago

I'm a Travel Writer, and these 8 Home Fragrances Instantly Transport Me to My Favorite Hotels-Starting at $40

Hotel signature scents and hotel-exclusive candles, diffusers, and sprays let people recreate luxury travel memories and atmospheres at home.
fromAol
1 month ago

These Office-Friendly Perfumes Smell Expensive Without Overpowering the Room

Fragrance is far from a universal language, and what smells bright or delicious to you can be overwhelming, or even nauseating, for those nearby. That's why experts recommend avoiding strong, projecting notes such as heavy florals, hyper-sugary gourmands and rich woods like oud. Extraits de parfum and intense EDPs should also be worn with extreme caution in professional settings.
Marketing tech
fromDigiday
2 months ago

As AI catches on across luxury, brands play up their emotional value

Luxury brands integrate AI for efficiency while prioritizing irreplaceable emotional connection, atmosphere, and human-led experiences to sustain long-term value.
fromVogue
1 month ago

How a New Generation of Designers Are Promoting, and Protecting, Their Names

What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.
Fashion & style
Design
fromArchDaily
2 months ago

Guangzhou Xuelei Fragrance Museum / Shenzhen Huahui Design

Scent becomes the primary design driver, turning fragrance into tangible, multisensory architecture that fosters public engagement, craft, and global dialogue.
E-Commerce
fromApartment Therapy
1 month ago

This Dreamy Home Fragrance Makes My Home Feel Like a Tropical Getaway

January 2026 brought new home-product launches from brands like IKEA, West Elm, and Pottery Barn for decorating, organizing, entertaining, and fragrance.
Marketing
fromThedrum
1 month ago

Best Marketing and Advertising Campaign for Beauty

European Wax Center repositioned waxing as 'revealing beautiful skin' through movement marketing, driving awareness, credibility, and measurable franchise sales growth.
Fashion & style
fromwww.theguardian.com
1 month ago

You be the judge: should my best friend stop wearing the same perfume as me?

A unique personal scent is central to identity, and sharing it with a close friend feels like a loss of individuality and boundary violation.
Fashion & style
fromwww.esquire.com
1 month ago

5 Best Cashmere Colognes for Men in 2026

Floral, citrus, and woody cashmere fragrances blend tea, citrus, floral, musky, smoky, and woody notes to evoke cozy luxury and sophisticated warmth.
Fashion & style
fromwww.esquire.com
1 month ago

The 10 Best Bergamot Colognes of 2026, Shop Esquire's Favorites

Cremo Italian Bergamot delivers high-quality bergamot scent for under $25, while Acqua di Parma Colonia exemplifies classic, pure-citrus bergamot sophistication.
#le-labo
Fashion & style
fromElite Traveler
1 month ago

Marc Puig, The Power Broker of Perfume, Sets His Sights on Fashion Month

Puig is a privately held luxury group centered on fragrances, delivering strong revenue and EBITDA growth while owning multiple fashion and beauty brands.
Fashion & style
fromRubyflow
2 months ago

Arabian Oud Perfume In UAE

Emirates Pride Perfumes offers luxury Arabian-inspired fragrances with high-quality ingredients, long-lasting scents, and elegant oud, amber, floral, and oriental blends.
fromwww.esquire.com
2 months ago

8 Best Tonka Bean Colognes for Men in 2026

Fulton & Roark's Calle Ocho extrait de parfum is our final pick here; it's perfect if you want something musky, warm, and woody with tonka bean kept firmly at the center. It opens with a rich, spiced kick of cinnamon and rum, then gets darker and smoother with bitter chocolate and a touch of jasmine before settling into a deep, resinous base of labdanum, tobacco leaf, tonka bean, sandalwood, and musk.
Fashion & style
fromInsideHook
2 months ago

The Best Woody Colognes That Go Deeper Than the Base Notes

The best woody colognes are a very broad umbrella. With notes including sandalwood, crisp cedarwood, resinous guaiac wood, coniferous, earthy oak, heady oud and trending (and fantastic) hinoki, it's a canopy out there, each with its own distinct aromatic profile. Most fragrances contain some wood note(s) in their scent pyramid, usually in the base or middle, as it adds depth, warmth and longevity, anchoring or grounding lighter top and heart notes.
Fashion & style
Fashion & style
fromwww.esquire.com
2 months ago

The 5 Best Cremo Colognes for Men in 2026All Under $25

Cremo's colognes deliver affordable, distinct, season-appropriate scents—fresh Italian Bergamot, smoky Palo Santo, and warm Spice & Black Vanilla—suitable for daytime and evening wear.
Fashion & style
fromBustle
2 months ago

Berry Fragrances Are The Cool-Girl Alternative To Vanilla Perfume

Berry-inspired perfumes add tartness, texture, and unexpected depth to gourmand fragrances, shifting them from sugary innocence to sensual, complex scents.
fromwww.esquire.com
2 months ago

The 6 Best Colognes You Can Buy on Amazon Under $50

We've gone on and on about how much we love Cremo's eau de toilette sprays, and to sum it up, they're just as high quality as much more expensive designer colognesbut they all cost less than $25. This bright and fresh Italian Bergamot scent is a fan favorite (and my dad's go-to fragrance). It blends citrusy notes of bergamot and neroli with fresh vetiver for an elevated and long-lasting scent. Fragrance Family Fresh, citrus Notes Italian bergamot, neroli blossom, fresh vetiver Sizes 3.4 fl oz
Fashion & style
Fashion & style
fromwww.esquire.com
2 months ago

12 Best Citrus Colognes to Wear in 2026

Fresh citrus colognes combine neroli, bergamot, lemon, and bright botanicals with floral, woody, or amber bases for vibrant, versatile everyday and elegant fragrances.
fromBustle
2 months ago

55 Bougie Things That Are Actually So Useful & Genius

When it comes to your wardrobe, it can be easy to define "bougie" as a piece of clothing that looks or feels expensive - and while the items on this list check those boxes, they're also so clever, you'll wonder how you ever did without them. Scroll on to shop for chic loungewear with extra functional features; trendy and practical fits for both day and night; and accessories that solve all sorts of fashion-related dilemmas.
Fashion & style
Fashion & style
fromThe Business of Fashion
2 months ago

Knowledge Report | Building Brand Resonance With Gulf Consumers

GCC fashion and beauty markets are rapidly growing due to strategic government investment, rising consumer sophistication, digital engagement, and strong luxury market expansion.
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