#football-administration

#football-administration

That AC Milan thought big because its president, Silvio Berlusconi, thought big. And he passed this on to the club, the coaches, and the players. When I think back to when we chose Sacchi, people said we were crazy. Arrigo made his teams play well, but he was a coach who, in the year before coming to AC Milan, hadn't won promotion from Serie B with Parma.

"We have a desire to do things right, that means setting the tone at the top," Storch said. "Having excellence in everything we do and a quality product at the stadium, the training ground and academy. "We'll bring in the right CEO (chief executive officer). We want to make sure we bring in the right sporting director."