Marketing
fromFood & Beverage Magazine
1 day agoBlue Moon's Unique Marketing Strategy: A Brew Inspired by the Sky
Blue Moon launched a limited-edition blue beer tied to the blue moon event to boost engagement and sales at participating U.S. bars.
The ad leans into the truth about Raisin Bran that, for decades, it tried to obscure with messaging about its plentiful raisin content: This cereal makes you poop. I'll admit: I laughed. I can't deny a good poop joke, and its frankness about the reason some people enjoy bran cereal reminded me of my favorite SNL sketches for " Colon Blow" cereal.
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