What Is a Focus Group? Definition and Guide - ShopifyFocus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
Frank Luntz Calls Start of Harris Campaign Best Launch That I've Seen' But Warns That's Still Not Enough'Kamala Harris has had the best campaign launch Frank Luntz has seen, but specifics on key voter issues remain crucial for success.
The 'double disapprovers' could decide the election. Here's what they have to sayA notable chunk of voters are reluctant to vote for either Donald Trump or Joe Biden in the upcoming November election.
"Dropped the ball': Undecided voter focus group disappointed in Biden's debate performanceLuntz was astounded by the overwhelming consensus among focus group participants favoring Trump after the presidential debate.