Mobile UX
fromZDNET
18 hours agoFor Amazon's Fire Phone to succeed, it'll need to fix its app store problem first
Amazon is developing a new Fire Phone, learning from past mistakes to improve app store experience and compete in a crowded market.
David Pierce, Allison Johnson, and Sean O'Kane discuss how the success of the Kindle led to Amazon's expanded hardware plans, the brewing fight with Apple over app store policies, the ways in which Bezos himself directed the product, and the astonishing speed with which the thing flopped. Only a few months after it launched, the Fire Phone could be had for less than a buck. People still didn't want it.