"Amazon's previous smartphone effort, the Fire Phone, ended up as part of a fire sale about a year later due to its poor app store experience and lack of Google Play services."
"The Amazon AppStore is a wasteland of half-supported or unsupported apps, with critical categories like finance and communication either absent or outdated."
"In 2026, Amazon faces a lot of competition with five major phone brands in the US, but it also has two fewer platforms to compete against compared to 2014."
Amazon is reportedly working on a new smartphone, internally called 'Transformer,' following the failure of the Fire Phone in 2014. The original Fire Phone struggled due to a poor app store experience and lack of Google Play services. In 2026, Amazon faces stiff competition from established brands like Apple and Samsung, but with fewer platforms to contend with. The Amazon AppStore remains problematic, lacking essential apps and updates, which could hinder the new phone's success if not addressed.
Read at ZDNET
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