#amazon-hardware

#amazon-hardware

David Pierce, Allison Johnson, and Sean O'Kane discuss how the success of the Kindle led to Amazon's expanded hardware plans, the brewing fight with Apple over app store policies, the ways in which Bezos himself directed the product, and the astonishing speed with which the thing flopped. Only a few months after it launched, the Fire Phone could be had for less than a buck. People still didn't want it.