At Fendi, where Silvia Venturini Fendi is leading the house founded by her grandparents through its centenary year, family is as much part of the sales pitch as the Baguette bag. I have been thinking about childrenswear, because I have a big family, and my daughter is pregnant with twins, she said backstage. Two grandsons made a cameo appearance on the catwalk earlier this year while her 18-year-old granddaughter is her fiercest critic, the 64-year-old creative director says.