"At Fendi, where Silvia Venturini Fendi is leading the house founded by her grandparents through its centenary year, family is as much part of the sales pitch as the Baguette bag. I have been thinking about childrenswear, because I have a big family, and my daughter is pregnant with twins, she said backstage. Two grandsons made a cameo appearance on the catwalk earlier this year while her 18-year-old granddaughter is her fiercest critic, the 64-year-old creative director says."
"This season, Fendi adapted the adjustable elastics that feature in clothes made for growing bodies, making a feature of elegant grosgrain pull-tapes to add gentle definition at the hem of the jacket or the waist of a dress. The result was unexpectedly sophisticated. The casting, featuring men and women of all ages and sizes, was a triumphant showcase for how beautifully the shapes worked on different bodies."
Silvia Venturini Fendi leads Fendi through its centenary year, positioning family as central to the brand alongside iconic products like the Baguette. Family influences informed childrenswear ideas and casting, including a daughter expecting twins, grandsons’ catwalk appearances, and a critical granddaughter. Designs incorporated adjustable elastics and elegant grosgrain pull-tapes to accommodate growing bodies, creating unexpected sophistication and flattering varied ages and sizes. Casting showcased men and women across generations, demonstrating the shapes’ versatility. Creative control shifted to the family after Kim Jones’s departure, with no long-term plan announced and rumours around potential successors amid celebrations and the opening of Palazzo Fendi Milano.
Read at www.theguardian.com
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