Social media marketing
fromDigiday
9 hours agoVibes over metrics: Why more creators are holding IRL events to own their audience
IRL creator events are essential for creators to engage and build their brands beyond social media.
The departure of Karren Brady has been celebrated by West Ham fans, who remain determined to push for David Sullivan's exit from the club's management. Despite Brady's exit, Sullivan's position appears secure for now, as he plans to acquire shares from the Gold family, maintaining a semblance of control over the club's operations.
Celebrating 100 years should be a time of celebration, but the reality is the cost of running the club has become extremely difficult. Yes we may get the odd one who comes through and goes on to play for in England under 20 like my son, or Sadia Kabeya who was player of the match in the World Cup final just a few months ago - that's at the very pinnacle.
The K-pop supergroup just wrapped its world tour, with members heading off to new activities. This is what they call a core memory: Watching the night sky light up with fireworks while dancing in the rain, as your favorite K-pop boy band plays their greatest hits.
Ohanian's comments come at a time when AI is increasingly influencing various industries. Earlier this month, Reddit partnered with Nectar Social, granting them access to Reddit's Data API for real-time consumer insights.
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.