"Beginning on Sunday, the temporary gridiron will play host to many of the NFL's biggest names in another attempt to rekindle interest in its annual All-Star event. After drawing record-low television viewership last year, the league is taking no chances with a made-for-TV event played in front of an invitation-only audience of 2,000 fans. Ewell, in charge of global events, said that while the goal is still to celebrate the 44 representatives from each conference, we want to have a compelling television product for ESPN,"
"There's only one way for a regular football fan to get in: Buy a ticket to the NFL Experience for Tuesday, the day of the game, and get a chance to serve as a seat-filler. The other spots in bleachers behind each end zone are reserved for players' friends and family. A standing-room-only riser on one sideline will host a group of kids from the Oakland nonprofit Youth UpRising that Ewell likened to The Wall at the Clippers' new arena."
The NFL is creating an almost full-scale temporary football field inside the south wing of San Francisco's Moscone Center to host the Pro Bowl. The event is designed as a made-for-television production with an invitation-only audience of about 2,000 after the previous year's record-low viewership. ESPN will air the Pro Bowl Games live with a pregame tribute to John Beam and a scheduled kickoff around 5 p.m. Regular fans can only attend by buying an NFL Experience ticket for the game day to serve as seat-fillers; other seating is reserved for players' guests and a youth group. Organizers aim for an energetic, lively atmosphere despite the windowless, subterranean venue.
Read at www.mercurynews.com
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