The company said it would be discontinuing production of Ram's much-hyped REV 1500, a full-sized EV pickup truck that was supposed to be the brand's flagship response to Ford's F-150 Lightning. Stellantis said in an announcement that it's "reassessing its product strategy" as demand for full-size EV trucks "slows in North America." The company was already facing its own set of issues, relying on fading brandssuch as Chrysler and Jeep without offering buyers a fresh product line.
The automaker will shut down first- and second-shift production of the GMC Hummer EV and Cadillac Escalade IQ between Labor Day and October 6, as the Detroit Free Press first reported. A GM spokesperson said the move, which is temporary, will help the company align production to match demand. "Factory Zero is making temporary adjustments to production to align to market dynamics," the spokesperson said.. "General Motors updates schedules as part of our standard process of aligning production to manage vehicle inventory."