While other electric efforts from both companies have been more successful, neither has been able to match the sleek software experience or low-cost basis of a Tesla. The iX3 and GLC are both attempts to right those issues. Both offer brand-new 800-volt electronic architectures that are built from the ground up to be updatable over the air and are packed with useful software features. They each offer better efficiency than previous attempts, too, and should cost less.
The ADAS system in the BMW iX3 is built on Snapdragon Ride, which integrates automotive-grade systems-on-chip (SoCs) for centralised sensor data processing, advanced computer vision modules for perception, and Snapdragon Ride AD software stack co-developed with BMW - including drive policy and safety guardrails. The AD system is built on Qualcomm's Snapdragon Ride system-on-chips (SoCs) using the Snapdragon Ride AD software stack co-developed by both companies.
