Writing in The Times, Virgin founder Sir Richard Branson said his aim was to inject competition and improve the passenger experience: "For too long, passengers have had no choice and even less joy. We're not here to copy. We're here to raise standards, spark innovation and give people a better way to travel."
"Bosses at Eurostar and London's St Pancras station have signed a deal to increase capacity for the Eurostar, potentially removing one of the biggest obstacles to increases in UK-France train services."
The theft of 600 meters of copper cable has severely disrupted Eurostar services, leading to significant cancellations and delays across multiple routes.
Eurostar is expanding its network with new destinations like Frankfurt and Geneva, catering to business and leisure travelers while promoting sustainable travel options.
Eurostar chief executive Gwendoline Cazenave stated, "Many passengers prefer longer train journeys over flying due to a desire for sustainable travel, hence the expected strong demand for direct services to Frankfurt and Geneva which are key financial hubs."