#engagement-design

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fromPsychology Today
2 months ago

Accomplishment Hallucination: When the Tool Uses You

Accomplishment Hallucination is a cognitive state in which speed feels like competence, output feels like accomplishment, and work feels done when the actual work-the thinking-through, the failure-mode analysis, the sitting with uncertainty until the problem reveals its structure-hasn't happened at all. Physics need not apply. AI can create a similar state in waking life—literally, as your very words assume form before your eyes like a conjuring sorcerer. But, like real life, the code may be buggier than we realize.
Artificial intelligence
fromUX Magazine
6 months ago

The Psychology of Hot Streak Game Design: How to Keep Players Coming Back Every Day Without Shame

In 2023, Duolingo generated over $500 million in revenue with a deceptively simple feature at its core: a streak counter. This wasn't just any counter - it was the result of over 600 experiments conducted across four years, each one peeling back layers of human psychology to understand what truly motivates daily engagement. The numbers tell a compelling story: users who reach just a 7-day streak are 3.6 times more likely to complete their language course,
Growth hacking
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