#economic-pressure

#economic-pressure

At many gas stations across the Midwest and South, Gen Zers have discovered "heavy" options on soda-fountain machines, where the syrup-to-water ratio is boosted for extra sweetness and flavor. The drinks are intentionally made stronger to withstand dilution from melting ice, allowing the soda to taste like it typically does as the ice melts. The hack appeals to those who purchase a single, large drink and keep adding ice and water throughout the day, effectively extending the life-and value-of each purchase.

Consumer behavior has undoubtedly shifted. Research shows that 70% of consumers are willing to pay a premium for ethically sourced products, and 66% expect brands to understand their needs and preferences. Nearly half of all consumers now buy products after seeing them endorsed by people they trust. These statistics clearly show that people want businesses to do better. But here's what the data doesn't capture: consumer expectations alone cannot drive the fundamental changes our world needs.

April's foreclosure activity continued its gradual climb, with both starts and completions up annually. While volumes remain below historical norms, the year-over-year increases may suggest that some homeowners are beginning to feel the effects of persistent economic pressures.