MarketingfromFast Company2 weeks agoWhy your brand needs an enemyBrands must define and oppose an ideological enemy to create clarity, stand out, and build loyalty; playing it safe yields mediocrity.
Intellectual property lawfromPatently-O5 months agoWhen Five Years of Use Isn't Enough: The High Bar for Highly Descriptive MarksThe Federal Circuit upheld the TTAB's finding that 'iVoterGuide' is descriptive and not protectable as a trademark.