#discovery-commerce

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fromHypebae
3 days ago

TikTok Tanked the Rules of Luxury, Study Confirms

According to a new UK-based study, TikTok has released new research revealing that the luxury sector is undergoing a structural shift driven by discovery commerce.
E-Commerce
fromHarvard Business Review
2 months ago

A Playbook for Using TikTok Shop to Grow Your Brand - SPONSOR CONTENT FROM TIKTOK SHOP

Understanding how to leverage TikTok Shop requires brands to embrace a new mindset that prioritizes authentic connections over traditional advertisement strategies for better customer engagement and loyalty.
Marketing tech
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